Customer Relationship Management (CRM) is a business strategy that focuses on building and maintaining relationships with customers. It is used to understand customers better and provide better customer service through improved customer data tracking and analysis. CRM also helps to streamline customer interactions by providing automated customer service support, personalized marketing campaigns, and improved customer service processes. It is used by businesses of all sizes to improve customer loyalty and increase customer lifetime value.
Centralize and organize customer data to better understand and manage customers
Precisely tailor sales and marketing to match customer needs
Provide a personalized experiences leading to increased customer satisfaction